Project Overview
This is a brand video I made for The Futur: An online education company that teaches business skills to creative people.

It took about 3 weeks to make.

The project began when Chris Do, Owner / CEO of The Futur, asked me to help him create a video that would explain his vision of the company's future. "Something shareable that will fire people up" he said. "I want something like Casey Neistat's latest video"368 THE FIRST EPISODE
My Contributions
I was responsible for the writing, cinematography, editing and directing.
I started this project by analyzing the video my boss referenced. 368 THE FIRST EPISODE I broke down it's story structure into scenes, and created an outline of the major parts. From there, I adapted the outline into a shot list we would use
for our video.

Chris approved the shot list. So we settled on a day, and began shooting.  Chris knew what he wanted to say. Everything else was up to me: I made sure his energy was good and his words were clear. I framed up the shots, recorded audio and kept track of the shot list. I had 1 person helping me.

Once we were done shooting, I started editing. It took many rounds of revisions and additional shoots. I got loads of tough-to-incorporate feedback. Chris's vision kept changing and I found myself chasing a moving target. But in the end we were both happy with the results and I learned some valuable lessons.

I learned a lot about planning, listening and being flexible. I learned how to: analyze a successful video, break down why it works and use that to create a new video. I learned that the key to working on a project with a changing goal is to remain flexible and positive. The most valuable lesson I learned was how to let go of my own ideas and listen to other people.